Marketing

From the real national market, select any company of your choice, wishing to go global. Critically analyze the chosen company based on the following questions.

Company details
Company name is: TAQA
https://www.taqa.com.sa/article/taqa-acquires-sanjel-international-saudi-arabia
https://www.taqa.com.sa/article/taqa-acquires-sanjel-international-saudi-arabia
Questions:

What variables need to be considered while developing a list of potential countries? (+100 words)
Describe the four steps a firm should take when it is considering going global. (+100 words)
Discuss at least three challenges that a company may face in the early period of expansion. (+100 words)
Describe the three main categories of market entry strategies. (+100 words)

Sample Solution

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