Marketing

1) Define the marketing goals for the second phase of the Unleashed Dog Park promotional efforts.

2) How would the three-exposure hypothesis or recency theory apply to this advertising program in its initial stages? What about the second campaign after consumers are aware of the dog park?

3) Which traditional advertising media should the marketing team use for the second campaign? Discuss the pros and cons of each in terms of the Unleashed Dog Park campaign and the desire to stimulate trial usage.

4) How could social media and nontraditional media be used to supplement a traditional media campaign in this circumstance?

Sample Solution

find the cost of your paper

This question has been answered.

Get Answer