Marketing

Answer these two questions separately half and half of the page ( answers do not need to be too long and
you can use very simple language, including at least a peer review for each answer.
1) Think of your favorite retailers. How have they integrated their channel system? How would you like
their channels to be integrated? Do you use multiple channels from them? Why or why not?
2) Pick a brand and go to its website ( revolve.com). Locate as many forms of communication as you can
find on the website. Conduct an informal communications audit. What do you notice? How consistent
are the different communications in working towards a consist method?

 

 

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