Marketing
Answer these two questions separately half and half of the page ( answers do not need to be too long and
you can use very simple language, including at least a peer review for each answer.
1) Think of your favorite retailers. How have they integrated their channel system? How would you like
their channels to be integrated? Do you use multiple channels from them? Why or why not?
2) Pick a brand and go to its website ( revolve.com). Locate as many forms of communication as you can
find on the website. Conduct an informal communications audit. What do you notice? How consistent
are the different communications in working towards a consist method?
Sample Solution
A Five-Point Plan Analysis + Theme Description The novel The Old Man and the Sea was composed by Ernest Hemingway. It centers around Santiago, a maturing and talented angler who fights with a titanic marlin in the GulfofMexico. The themes in the story include: the lions on the shoreline and execution. In the novel, Santiago every now and again dreams about lions on the shoreline: The first run through is on the eve of his angling endeavor, the second one happens when he dozes in the midst of his tussle with the marlin, while the third happens at end of the novel. The lions show up as offspring, symbolizing his childhood. When they later show up as grown-ups, they mean extraordinary honorability and quality. This gives Santiago inspiration, desire and imperativeness that lead him toward achieving his motivation. These fantasies recommend life’s roundabout nature: The agreement between restricting powers of nature, which are love and loathe, life and passing, and devastation and recovery. The torturous killing symbolism is an obvious manner by which Santiago is likened to Christ.Similar to Christ, Santiago is quiet and humble. Besides, the representation of the old man battling tough with his pole on his shoulders takes after Christ’s stroll toward Calvary. There is an unmistakable impression of Christ on the cross when Santiago in the long run rests on his bed, with his draining arms extended. The creator utilizes the torturous killing of Christ to represent amazing quality by switching rout into triumph, misfortune into gain, and demise into recharged life. The primary subject of the story is valor. Santiago compensates for his age with his perseverance to withstand appetite, torment and confinement. He doesn’t accuse the sharks for grabbing the marlin, yet he recognizes that it is his oversight to have wandered far internal into the ocean. As a fisher who has gotten no fish in 84 days, Santiago is battling against overcome. Be that as it may, he doesn’t yield since he moves advance into the ocean than he has ever cruised previously. He battles with the marlin regardless of his weariness and agony. In the wake of getting it, he pitifully wards off the sharks. At whatever point the circumstance gets troublesome and he is undermined with give up, he utilizes different strategies to empower his restriction to vanquish: He recalls recollections of his quality while he was youthful through dreams, and some of the time goes to God. Santiago has boundless possibilities within the sight of risk. His potential is acknowledged when he figures out how to get the goliath marlin. In any case, the result is less huge than the battle as he likewise fights with the sharks. Subsequently, it isn’t generally critical that he brings the marlin home; the essential thing is he wins the fight, and after the battle he turns into a legend. The story’s dark gap is “a man can be annihilated yet not crushed”. Santiago symbolizes each man’s fight to survive. Much the same as Santiago’s endeavor to take the marlin to the terrain flawless is unsuccessful, no man can escape passing. In any case, through Santiago’s battle, the creator outlines that getting away from death isn’t the real concern. Santiago sees the words, “a man can be pulverized yet not vanquished” near the finish of his tussle with the marlin. In other words, triumph over the unavoidable does not characterize a man. Or maybe, it is his battle against the inescapable that characterizes him. Explained Bibliography Melling, Philip. “Social Imperialism, Afro-Cuban Religion, and Santiago’s Failure in Hemingway’s “The Old Man and the Sea.” Hemingway Review 26.1 (2006): 6-24. As indicated by the Melling, the battle with the sharks is a huge minute, as Santiago utilizes a destroyed paddle to beat them. Santiago’s desire to utilize a slugging stick rather is critically imperative. This source is clever, in light of the fact that as opposed to performing the emblematic and sacrosanct wooden device of the Afro-Cuban culture, the creator utilizes Santiago to remember the activities of Joe DiMaggio who was an American baseball saint. DiMaggio was an angler’s child, and as a tyke he used to sneak from home to hone with a broken paddle at adjacent sandlots. In spite of the fact that Santiago does not have DiMaggio’s aptitudes, his mind works like that of a baseball player. DiMaggio was prominent amid the World War II, and his significance was reminded to Americans through a melody sung by Lee Brown’s band. Santiago’s enthusiasm for DiMaggio was profound, and was the result of various media inclusion amid the post-war period. Burhans Clinton S. “The Old Man and the Sea: Hemingway’s Tragic Vision of Man.” American Literature 31.4 (1960): 446. As indicated by this source, out adrift, Santiago as an angler increases profound understanding of himself and of his association with his general surroundings. He sees the ocean as a lady who gives or withholds awesome favors. He creates kinship and love for all animals around him who share unsafe and flighty lives. His most profound love for the marlin emerges when he perceives that he should catch it for his calling and pride, and not for his physical need. The creator is thorough and utilizes striking symbolism to demonstrate that dissimilar to some other fish, the marlin was to a greater degree a profound substance in Santiago’s eyes than a simple physical need. He demonstrates that the marlin is Santiago’s commendable rival. Santiago at last slaughters the marlin since he feels that they are presently breaks even with and that the marlin is his sibling. The creator claims Santiago has a feeling of blame and dejection for cruising inwards into the ocean, just to slaughter angle that he adored beyond a reasonable doubt. He trusts he deceived the fish and runs home with a vacant feeling of triumph.>