Identify two new consumer products sold in a grocery store or by a mass merchandiser such as
Walmart. Explain the strategies used to introduce each of the products and which strategy you feel will be most successful.
Sample Solution
. Plant-Based Meat Alternatives: These products are being introduced as an alternative to traditional animal-based meat products due to their environmental and health benefits. They are being marketed using various strategies, such as digital and social media campaigns, point of sale merchandising, and in-store demos. The strategy that will likely be most successful is the use of in-store demos, which can provide customers with a more tangible understanding of the product's benefits and flavors.