NFL Rookie Javon Kinlaw Building Homeless Shelter

One of the tools of the trade of a communications professional and one of the biggest challenges is
crafting a great story angle and convincing a journalist that your client is worthy of coverage. The purpose
of a pitch letter/email is to catch a journalist’s attention. The pitch should be written about a ROOKIE in
any professional sport to a NON-SPORTS PUBLICATION (including the sports section in a daily paper)
in a way that acts like a teaser to create interest in the story that the organization wants put in the news. It
needs to be compelling right from the start.
Subject Line – Use the subject line to grab the journalist’s attention. “Story Idea”
is a great beginning for a subject line.

  1. Introduction and personalization/customization – Use the first paragraph to
    provide the context of what it is your pitching and to personalize the pitch by relating
    it to something the journalist has recently written about. It’s important to
    demonstrate you are familiar with the reporter’s work. In that first sentence give
    the reporter something that will make them say, they have done their research
    and “Wow, I never knew” or “Great angle for a story.”
  2. Context and angle – Use the next paragraph to start building your angle. Always
    support this with data points, links to other articles, and stories that support your
    angle.
  3. Building out your angle – Use the following paragraph to fully flesh out your
    angle, if necessary.
  4. The offer – You need to explain exactly what it is you’re offering, which you can
    do in this paragraph.
  5. Before you press send – Proofread. Proofread. Oh and then proofread again.

Sample Solution

find the cost of your paper

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