Goodbye Nano is the primary vehicle to be said to be the regular man’s vehicle. It is sold in home nation India around Rs 1-lakh i.e roughly USD 2000. It is produced by Tata Motor Limited, the biggest vehicle organization in India. It’s Chairman, Mr Ratan Tata imagines that Tata Nano to wind up a “People vehicle” which is reasonable by nearly everyone. Goodbye Nano was first propelled in India on first April 2009 and anticipated that would be in Indian market by July 2009. Since propelling, it has made a gigantic buzz all over India. Inside the initial two days of dining, it has gotten 5500 booking. The s continue expanding each day since the starting. What makes Tata Nano so shoddy? Fundamentally, by making things littler, lighter, get rid of shallow parts and change the materials wherever conceivable without trading off the security and ecological consistence. It is said that Tata Nano has preferred millage over Toyota Prius and same gas outflow as a bike. Goodbye Nano will be transported in to Malaysia by Tata Industries in parts. It will be collected in its two industrial facilities i.e in Shah Alam, Selangor and Pasir Gudang, Johor Bahru. There are four circulation focuses in Peninsular Malaysia i.e. in Kuala Lumpur, Penang, Johor Bahru and Kuantan. All Tata Nano autos will be disseminated through these conveyance focuses as it were. Request can be made vide these dispersion focuses or its site. There are three kinds of Tata Nano vehicle accessible i.e. Goodbye Nano, Tata Nano CX and Tata Nano LX. Be that as it may, because of sweltering climate in Malaysia, just Nano CX will be conveyed to Malaysia and will be sold here. The offering cost of Nano CX in Malaysia is RM 13,704 for each unit. It is assessed that gross benefit for the primary year would yield xxx, second year xxx and third year xxx. Assessed regularly scheduled payment installment is xxx for a long time period. With this value, the objective market is wide which incorporates those with salary RM 2000 every month, understudies, female specialists and bikes’ riders. 2.0 SITUATION ANALYSIS Goodbye Motors Limited is India’s biggest car organization, with incomes of Rs. 35651.48 crores (USD 8.8 billion) in 2007-08. It is the pioneer in business vehicles in each fragment, and among the main three in traveler vehicles with winning items in the conservative, fair size vehicle and utility vehicle portions. The organization is the world’s fourth biggest truck maker, and the world’s second biggest transport producer. In March 2008, Tata Motors obtained Ford’s UK based vehicle brands Jaguar and Land Rover (BBC News, 2008). As indicated by Ratan Naval Tata (Chairman of Tata Group), the requirement for an advancement like Nano must help out the general population of India and transport. Inaccessibility and low quality of mass transport is a typical issue in India. In a bike, father driving with senior kid remaining in front and spouse behind holding an infant is standard in this nation. Subsequently, this is a moderately a risky method of transporting a family. Hence, in view of this Tata Nano was made as a more secure type of transport. As one of its goals is to end up an Indian business combination working in numerous nations, Tata Nano will be presented in Malaysia. 2.1 Market Summary It is assessed that Malaysia has in excess of 5 million bikes out and about, contrasted with more than 4 million motorcars(ICE, 2001).The lion’s share of cruiser purchasers or clients does not possess a vehicle and have a place with the lower and center salary gathering. An altogether bigger level of bike clients in Malaysia are male. 2.1.1 Target Markets The organization is focusing on lower salary aggregate with family, first-time purchasers of vehicle (new alumni) and bike proprietors. 2.1.2 Positioning Goodbye Nano will position itself as the world least expensive vehicle but then does not trade off the quality, wellbeing and condition. This situating will be accomplished by utilizing Tata Nano’s focused edge: enterprises understanding from the parent organization Tata Motor who has been in vehicles businesses (business, travelers and utilities) since 1945. Goodbye engine has great provider maker association with in excess of 100 segments. 2.1.2 Demographics Populace , socioeconomics, country urban, imperative insights from Malaysian auto report. 2.1.4 Geographics Goodbye Motors has focused on the urban zone in Malaysia. This will be Kuala Lumpur and Johor Bahru. There are 5 million cruiser riders in Malaysia. 2.1.5 Distribution audit Much the same as in India, Tata Nano will fitting spot as a minimal effort vehicle even in remote markets. ‘Simple to-collect units’ will be foreign from Tata in India. The vehicle at that point will be amassed at pre-characterized areas. The proposed areas are Shah Alam, Selangor and Pasir Gudang, Johor Bahru. It will be then redistributed to showrooms that will be set up dependent on district. 30 deals workplaces will be opened all through Malaysia. 2.1.6 Competitor survey The primary contenders are Proton, Perodua, Toyota and Honda. The table beneath demonstrates the piece of the pie of the fundamental rivals in the automobile business for the year 2008. 2.2 SWOT Analysis The accompanying SWOT examination researches the Malaysian political, financial and business condition. The accompanying finding are adjusted from Malaysian Auto Report 2009. a. Malaysia Political SWOT Qualities Malaysia is a fruitful case of a law based Islamic state. In spite of mumbles of discontent among hard-line Muslims in a few states, multiracial Malaysia is probably not going to desert moderate Islam Shortcomings The Malay portion of the populace holds an unavoidably revered unique position in the public eye, adding up to positive segregation in occupations, as well as riches. Openings The feeble execution by the decision Barisan Nasional in the general races hung on March 8 2008, has made ready for the slowed down reformist motivation – guaranteed by Prime Minister Abdullah Ahmad Badawi in 2004 – to assemble pace. This would open up the nation’s shut political framework and enhance straightforwardness and responsibility inside key foundations. Dangers Ethnic strain will remain a peaceful, however stewing, issue, inasmuch as there remains a risk that the impact of hardline Islam could resuscitate. For the time being, notwithstanding, the hardliners have lost a lot of their political clout. The unfortunate display of Barisan Nasional at the 2008 general decisions has put Prime Minister Abdullah under extreme weight from both restriction gatherings and individuals from his United Malays National Organization (UNMO) party, who point the finger at him for the alliance’s most exceedingly terrible ever result. b. Malaysia Economic SWOTaysia Economic SWOT Qualities Amid the previous four decades, Malaysia has changed itself from a wares subordinate backwater into a noteworthy world hotspot for gadgets and PC parts. Malaysia is the world’s biggest maker of elastic, palm oil, pepper and tropical hardwoods, and is likewise a net exporter of unrefined petroleum. This gives a strong stage to financial development Shortcomings Malaysia’s relative protection from worldwide vitality value stuns is being dissolved. Inside the following 5 years Malaysia could turn into a net merchant of oil Malaysia’s financial receptiveness can be as a lot of a weight as an advantage, since it gives a high level of defenselessness to worldwide development and capital streams. Openings The open door for private-part driven development will enhance as the administration proceeds with divestment of state shareholdings with the end goal to raise assets to limit the spending shortage. Dangers Wages are higher in Malaysia than in some of its rivals, for example, China and Vietnam, which could be a long haul obstacle to financial extension. To keep up its focused edge, Malaysia needs a constant flow of internal venture Export aggressiveness could be dissolved if the conversion scale keeps on acknowledging particularly. c. Malaysia Business Environment SWOT 3 Strengths 4 Standards of corporate administration in Malaysia have enormously enhanced since the Asian money related emergency toward the finish of the 1990s – all the more in this way, truth be told, than in many neighboring nations. Remote organizations, or if nothing else outside assembling organizations, hoping to work together in Malaysia will keep on being invited with open arms, with the administration offering sumptuous tax reductions and concessions. Shortcomings State appropriation of costs will remain a fringe yet relentless piece of every day financial life in Malaysia. Working together in Malaysia will dependably, to some degree, mean managing the politically very much associated. Enormous development ventures – and huge contracts for outside development firms – are probably not going to be as quite a bit of a need for Malaysia’s legislature as they were under the past organization of previous head administrator Mahathir Muhammad. Openings The chance to put resources into Malaysian state resources could progress. The administration, on the off chance that it adheres to its pledge, will lead its greatest ever divestment of state shareholdings. Malaysia is anxious to contend all around in managing an account, and in spite of the fact that it presently comes up short on a local hero, with ten fundamental organizations in the market, bank union is a solid plausibility. Dangers The conduits and delivery paths that encompass Malaysia will keep on representing the danger of robbery and psychological warfare Malaysia is in danger, possibly, of missing out to China in the race for outside speculation. Penang, when the mainstay of Malaysia’s hardware industry, has seen a mass migration of outside firms, with Seagate, Motorola and Solectron all moving generation somewhere else in Asia. d. The accompanying will be key qualities and shortcoming inside the organization and portrays the chances and dangers confronting Tata Nano. Quality The internationalization strategies so far has been takeover to neighborhood administrators in new style, and just to transplanting two or three higher directors from India into the new exchange. The key point is that Tata has possessed the capacity to share thoughts. The organization had an effective concurrence with Italian mass item Fiat I>