Operations Management

Module 5: Product and Service Design
When the capacity of an organization to produce goods or services and the demands of its customers to purchase goods or services is not matched, then the result is inefficiency, either in under-utilized resources or dissatisfied customers.
Choose a local organization that produces either a good or service and describe its capacity and demand concerns. Develop an equation to calculate its capacity. Define lead strategy, lag strategy, and match strategy, and recommend which your local organization should pursue and why.
Embed course material concepts, principles, and theories, which require supporting citations along with at least one scholarly, peer-reviewed reference in supporting your answer. Keep in mind that these scholarly references can be found in the Saudi Digital Library by conducting an advanced search specific to scholarly references.
Required
• Chapters 4 & 5 in Operations Management
• Chapter 4 PowerPoint slides – Operations Management
• Chapter 5 PowerPoint slides—Operations Management
• Bellos, I., & Kavadias, S. (2019). When should customers control service delivery? Implications for service design. Production & Operations Management, 28(4), 890–907.
• Feng, T., Ren, Z. J., & Zhang, F. (2019). Service outsourcing: Capacity, quality and correlated costs. Production & Operations Management, 28(3), 682–699.
Recommended
• Gangurde, S. R., & Patil, S. S. (2018). Benchmark product features using the Kano-QFD approach: A case study. Benchmarking, 25(2), 450–470.
• Parkman, I. (2018). The informational elements of product design briefs: An exploratory investigation. International Journal of Marketing & Business Communication, 7(1), 1–17.

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