Throughout the War years the theatres were used for newsreels and a lot of restrictions were placed on the film industry. This obviously had a huge economic impact as filming could not take place at night, bomb shelters had to be constructed and filming at sea was also restricted meaning things was not ‘the norm’. The war production board set up to oversee finances set a 5000 dollar budget, this had a direct impact on wages, production, quality. Moving into the 1950’s, television popularity was growing, this meant that people had accessible access to newsreels; TV shows etc. in their own homes, incorporating technologies such as picture, effects and sound. The initial triumph with stereophonic movie sound and the synchronisation of sound which was problematic until now was the introduction of Cinerama in 1952. This saw the onset of surround sound when speakers where placed to the front, back rear left and right of the cinemas, this gave the viewers a multi sensory approach to cinema and opened up a new era of cinema. This came at that time, Hollywood cinema was at risk by the rise of television. As the growth of televisions increased, cinema and movie producers felt that their old movies should be kept in cinema therefore allowing it to come to the home of customers and viewers. “Between 1959 and 1970, the percentage of households in the U.S. with at least one TV went from 88 percent to 96 percent. By 1970, there were around 700 UHF and VHF television stations; today there are 1,300. By 1970, TV stations and networks raked in $3.6 billion in ad revenues; today, that figure is over $60 billion.” https://livinghistoryfarm.org/farminginthe50s/life_17.html Television programming basically changed the world, the golden age of television (1950’s) saw the rise of more Americans purchasing in house entertainment rather than visiting cinemas. This had a massive impact on American and world culture. However the massive downfall so to speak was that TV sets were expensive and so the customer was usually affluent. The end of the Second World War saw the birth of many babies as soldiers retur>