Phase 2 Discussion Board

Within” rel=”nofollow”>in the Discussion Board area, write 600–800 words that respond to the followin” rel=”nofollow”>ing questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to rein” rel=”nofollow”>inforce your ideas.

As you close your weekly meetin” rel=”nofollow”>ing with Deborah, she says, “There are some very good ideas here. I would like to see you contin” rel=”nofollow”>inue with a global marketin” rel=”nofollow”>ing plan. We need more concrete analysis and data for the presentation. Get your team to work.”

After your meetin” rel=”nofollow”>ing with Deborah, you briefly meet with your team to discuss movin” rel=”nofollow”>ing toward a more formal analysis.

“Tiffany and Mike, we need to provide a more detailed analysis,” you explain” rel=”nofollow”>in. “You’ve done a great job so far lookin” rel=”nofollow”>ing at what resources we need and potential countries, but we need to really dig deeper on this.”

Tiffany nods her head in” rel=”nofollow”>in agreement. “Defin” rel=”nofollow”>initely,” she says. “We need to look at some in” rel=”nofollow”>internal variables as well as political, environmental, sociocultural, and technological environments of the countries that we are considerin” rel=”nofollow”>ing.”

Mike in” rel=”nofollow”>interjects, “Well, that’s somethin” rel=”nofollow”>ing we should consider, but it’s not the only way to analyze this type of project. This is such a big decision, and we need to give as much in” rel=”nofollow”>information as we can.”

You reply, “Great poin” rel=”nofollow”>int, Mike. We should look at this from a couple of different angles.”

You go back to your office to update the project schedule with Deborah’s in” rel=”nofollow”>instructions. You review the activities and note the project remain” rel=”nofollow”>ins on schedule.

The next task in” rel=”nofollow”>in your strategic marketin” rel=”nofollow”>ing plan is to determin” rel=”nofollow”>ine the tools that are needed to conduct an analysis of the in” rel=”nofollow”>industry and competitors. Complete the followin” rel=”nofollow”>ing:

What are the best tools to use in” rel=”nofollow”>in this situation?

Provide a brief summary of at least 2 of these tools.

Why do you thin” rel=”nofollow”>ink these are the best ways to analyze the market?
How will you use these tools in” rel=”nofollow”>in your plan?

The materials found in” rel=”nofollow”>in the M.U.S.E. may help you with this assignment, such as the audio file Implementin” rel=”nofollow”>ing a Global Strategy. This file provides real-world experience that may help you with this assignment.

Responses to Other Students: Respond to at least 2 of your fellow classmates with at least a 100-word reply about their Primary Task Response regardin” rel=”nofollow”>ing items you found to be compellin” rel=”nofollow”>ing and enlightenin” rel=”nofollow”>ing. To help you with your discussion, please consider the followin” rel=”nofollow”>ing questions:

What did you learn from your classmate’s postin” rel=”nofollow”>ing?
What additional questions do you have after readin” rel=”nofollow”>ing the postin” rel=”nofollow”>ing?
What clarification do you need regardin” rel=”nofollow”>ing the postin” rel=”nofollow”>ing?
What differences or similarities do you see between your postin” rel=”nofollow”>ing and other classmates’ postin” rel=”nofollow”>ings?

For assistance with your assignment, please use your text, Web resources, and all course materials.

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