Quantitative Analysis

Write a memo, of no more than 1,200 words, to IBM’s management team addressing the following issues: • Describe the respondents of the questionnaire. For example, are there differences in opinions or preferences regarding vendor services among certain respondents? Also, given IBM’s greatest competitors are Microsoft and Compaq/HP, are there any relevant insights? • Develop a model to predict reactions to a customer’s IT vendor. • Make a recommendation regarding what IBM should do next, including where to focus more attention as a leading service provider.

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