Develop a scope management plan and a work-breakdown structure for a given scenario, using the provided Project Scope Statement Template.
Introduction
This portfolio work project includes:

1. A scope management plan.
2. A work breakdown structure (WBS).
   You may base your assessment on Cosmo, Inc., a developer and distributor of wearable technology, or use a project of your choice.
   Scope is defined as, “The work performed to deliver a product, service or result with the specified features and functions” (Project Management Institute, 2017).
   This document is a planning tool used to define, develop, monitor, and control the project requirements. The scope management plan is an important planning document because effective scope management is necessary for project success.
   Scenario
   • Based on the analysis completed by a task force at Cosmo, Inc., the marketing department must develop, implement, and test a new marketing campaign focused on maintaining current customer levels and increasing their customer base through the utilization of new technology.

Scenario: Cosmo, Inc.
Cosmo, Inc. is a leader in the development and distribution of wearable technology, including fitness coaching, nutritional coaching, and lifestyle advising products. The company holds a 33-percent market share in the wearable technology category. After doing marketing analysis, senior leadership realizes the onset of competition could negatively impact future earnings.
CEO and President Harold Living tells his leadership Cosmo, Inc. needs a new marketing strategy to not only increase market share but to maintain current levels. Based on data analytics, Cosmo decides to incorporate technology trends into the company’s strategic marketing, including:
• Internet of Things (IoT).
• Digital services.
• Data analytics.
• The mobile technology movement.
Living selects a task force to review Cosmo, Inc. and their competitors’ data analytic reports to recommend a new strategy.
Customer Demographics
Demographics include but are not limited to:
• Ages 25–50.
• College educated.
• Annual income greater than $75,000.
• Residents in cities with population greater than 500,000.
• Technology savvy.
• Utilize mobile technology at work and home.
• Utilize Cloud technology at work and home.
Marketing Campaign Strategy Objectives
The campaign’s goals are as follows:
• Develop a marketing campaign strategy to increase production of wearable technology by 25 percent.
• Increase customer base by 20 percent by identifying unknown customer segmentations based on age, demographics, income, education, and technology.
• Utilize current technologies, including social media and data analytics, for predictive analytics to identify known and unknown customer segments.
• Become a leading competitor in wearable technologies.
• Become a leading competitor using trending technologies, including IoT, mobile technology, and artificial intelligence applications.
• Integrate technology into current ERP and Marketing systems to create an improved digital business of the future and to deliver and support products to improve the customer experience and “mesh” embedded services of people, devices, and content.
• Develop and implement a new process within the Customer Service department to establish new-product support services.
• Meet current and future neutrality regulations.
Project Specifics
Details about the project include but are not limited to:
• Timeframe: 10 weeks.
• Budget: $150,000.
• Campaign length: 6 months.
• Measurement: Performance reports to be developed in order to monitor the increase in customers and customer satisfaction rates.
• Departments involved:
o Marketing.
o Finance.
o Information Technology.
o Customer Service.

Part 1: Scope Management Plan

1. Executive Summary – Provides a brief overview of this project (for example, project purpose and justification):
   • Organization.
   • Specific problems with quantitative metrics.
   • Overall solutions.
   • High-level timeframe.
   • High-level budget.
   • Known risks and impacts.
2. Business Objectives – Ensures traceability in the project. Business goals and objectives are linked back to the vision, and each project objective is also linked to the business vision. Business objectives—the business measures of project success—relate to cost, time, and quality. Examples include:
   • “Increase productivity by 30 percent.”
   • “Lower costs by 15 percent.”
   • “Reduce regulatory fees by $1 million.”
3. Project Description – Describes the proposed solution and helps define how the project supports the business objectives.
   • Project Scope: High-level deliverables of the project. Includes: Describe the functionality or elements included within the project. Does not include: Describe the functionality or elements related to project that are not included.
   • Dependencies (External and Internal): What functionality or elements of this project are dependent upon other elements including other projects, tasks, regulatory impacts, et cetera.
   • Assumptions: Assumptions form the basis for project planning. Assumptions are a source of project risk and must be identified.
   • Constraints: Limiting factors (resources, budget, time, materials, et cetera) that will impact the project, both negatively or positively.
4. Project Milestones: A critical point or event in a project. Usually stated as a specific deliverable with Start and Finish dates.
5. Project Approach: Describes the structure of the project. Provides a general description of the integrated processes including change management, communications, quality, resource management, critical success factors, risk management, and project organization. The project organization should be a graphical representation of the project organization or team.
6. Authorizations: Gives approval and agreement of the scope of the project including time, costs, and resources.

Part 2: Work Breakdown Structure
Develop a work breakdown structure (WBS) based on your selected project. Your WBS should:
• Include, at a minimum, four levels.
• Be independent of or minimally interfacing with other dependent elements.
• Be integrated so the total project can be understood.
• Be measurable, in terms of progress.

Sample Solution

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