Image of a compass and workin” rel=”nofollow”>ing paper Durin” rel=”nofollow”>ing this course you will prepare and submit a number of short papers on a series of topics. These papers are an opportunity for you to demonstrate your understandin” rel=”nofollow”>ing of concepts drawn from the module and the course.

The short paper activity for this module entails the creation of a specific busin” rel=”nofollow”>iness communication message. For this assignment, write a brief proposal in” rel=”nofollow”>in letter format to Doneta Zach, fleet manager for Midwest Express, 338 S.W. 6th, Des Moin” rel=”nofollow”>ines, Iowa, 50321. In the letter:

Introduce your company; explain” rel=”nofollow”>in the benefits of the Air-Trak System.
Propose a trial deployment in” rel=”nofollow”>in which you would equip five Midwest Express trucks.
Message Strategies: Proposals

As a sales manager for Air-Trak, one of your responsibilities is writin” rel=”nofollow”>ing sales proposals for potential buyers of your company’s Air-Trak trackin” rel=”nofollow”>ing system. The system uses the global positionin” rel=”nofollow”>ing system (GPS) to track the location of vehicles and other assets. For example, the dispatcher for a truckin” rel=”nofollow”>ing company can simply click a map display on a computer screen to fin” rel=”nofollow”>ind out where all the company’s trucks are at that in” rel=”nofollow”>instant. Air-Trak lists the followin” rel=”nofollow”>ing as benefits of the system:

Ensurin” rel=”nofollow”>ing vehicles follow prescribed routes with min” rel=”nofollow”>inimal loiterin” rel=”nofollow”>ing time.
“Geofencin” rel=”nofollow”>ing,” in” rel=”nofollow”>in which dispatchers are alerted if vehicles leave assigned routes or designated service areas.
Route optimization, in” rel=”nofollow”>in which fleet managers can analyze routes and destin” rel=”nofollow”>inations to fin” rel=”nofollow”>ind the most time and fuel efficient path for each vehicle.
Comparisons between scheduled and actual travel.
Enhanced security, protectin” rel=”nofollow”>ing both drivers and cargo.
For the purposes of this assignment, you don’t need to worry about the technical details of the system; focus on promotin” rel=”nofollow”>ing the benefits and askin” rel=”nofollow”>ing for a decision regardin” rel=”nofollow”>ing the test project. (Learn more about the Air-Trak system at www.air-trak.com.)

You must follow the followin” rel=”nofollow”>ing format and guidelin” rel=”nofollow”>ines for all short paper assignments:

Title Page: Include your name. the paper title, course title, in” rel=”nofollow”>instructor’s name, and date.
Introduction: Discuss the purpose of the paper in” rel=”nofollow”>in succin” rel=”nofollow”>inct, declarative sentences. The in” rel=”nofollow”>introduction should offer a preview of the paper and its value, and be based upon the concepts studied in” rel=”nofollow”>in the course.
Discussion Content: Present relevant and legitimate in” rel=”nofollow”>information to support your purpose or argument and display evidence of an in” rel=”nofollow”>in-depth analysis of the topic.
Conclusion: This should be a summative paragraph which in” rel=”nofollow”>includes what you learned from rewritin” rel=”nofollow”>ing the message.
References: A min” rel=”nofollow”>inimum of one reference must be used to support your discussion. Document all sources accordin” rel=”nofollow”>ing to APA style.
Your paper should be submitted as a Word document (.doc, docx or .rtf) file and adhere to the followin” rel=”nofollow”>ing guidelin” rel=”nofollow”>ines:

Be 1-2 pages in” rel=”nofollow”>in length (not in” rel=”nofollow”>includin” rel=”nofollow”>ing the title and the reference pages).
Be double-spaced, in” rel=”nofollow”>in Arial or Times New Roman font, with a font size between 10 and 12 poin” rel=”nofollow”>int.
The margin” rel=”nofollow”>ins should not exceed 1″ on all sides.
Follow APA guidelin” rel=”nofollow”>ines for formattin” rel=”nofollow”>ing [PDF file size 131 KB], in” rel=”nofollow”>includin” rel=”nofollow”>ing the title and the reference page.
Compose your work usin” rel=”nofollow”>ing a word processor (or other software as appropriate) and save it frequently to your computer. When you’re ready to submit your work, click Browse My Computer and fin” rel=”nofollow”>ind your file. Once you’ve located your file click Open and, if successful, the file name will appear under the Attached files headin” rel=”nofollow”>ing. Scroll to the bottom of the page, click Submit and you’re done. Be sure to check your work and correct any spellin” rel=”nofollow”>ing or grammatical errors before you post it.

Review the SBT Short Paper Rubric located in” rel=”nofollow”>in the “Start Here” section of the course for more in” rel=”nofollow”>information on gradin” rel=”nofollow”>ing criteria.

Please be aware that papers in” rel=”nofollow”>in this course may be reviewed by anti-plagiarism software. Please review the EC policies on Academic Honesty and Plagiarism

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