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Social Media Ad

You’re the account manager for an advertising agency that has just acquired a new account named American RVs. American RVs was established in 2013 and has been struggling to gain market share. You’ve been assigned the task of creating a new ad campaign for one of the three models of recreational vehicles that American RV produces. The three models are: Econoline (lowest cost) Midline (mid-cost) Highline (most expensive)

Instructions: Your assignment is to choose one of the three models and develop an ad that will be placed on a social media site of your choosing (Facebook, Twitter, Instagram, or another) that will lead to increased market share for American RVs. To begin, consider how your choice of model will affect the rest of your project. First, you’ll have to research the target market for your model choice. Your choice of model will influence which age group and income level you’ll try to reach, what your major selling points will be, and on which social media site you’ll place your ad. You’ll also need to do some research on the RV industry and determine who American RVs’ two major competitors would be. Through your research, determine the following about the top two competitors: What are their strengths and weaknesses? How effective is their advertising? Use your research and the advertising principles you’ve learned to create an effective social media ad. You’re limited to creating one ad and including it on only one social media site of your choice

PROCESS: Writing a Plan Using this worksheet as a guide, develop a plan for your project, and then create a social media ad for American RVs. Follow the sequence indicated here. Your plan and design should address the following questions: 1. Where are you coming from? List the advertising objectives you’ve decided on. Then, summarize the copy platform in a few words and make notes on the reasons for your decisions. 2. What kind of visual technique would help this style most?Sketch an ad layout and write a rough draft for the text. Look critically at your visual device. Do you get attention right away with your graphic? Try to make it as effective as a cymbal crash or a cannon shot—you have to break through a lot of social media clutter. Consider how you might use color, space, and print style to increase its impact. 3. Is there a single “big idea” around which the ad is based?Try to develop one—a big phrase or a shout, a really big visual explosion, or a unique trick or device. 4. Is your ad in good taste? Keep your target audience in mind, and make sure your ad appeals to its values and reflects its cultural dynamics. 5. Is the idea clear and expressed in simple words? If not, redo your copy to make it simple and direct. As a test, ask yourself if readers would understand what you were trying to say if they just glimpsed the ad from the corner of their eye.

Creating a Social Media Ad: Having chosen your American RV model and considered your target market and the competition, you’re ready to begin designing a social media advertisement that will increase the company’s market share. Using what you’ve learned and referring to the text, create an ad suitable for the social media site you’ve chosen. Include text, graphics, and links to a company website that effectively convey your message. You may use photographs, clip art, or your own sketches to illustrate your concept. However, your finished ad must look professional and polished. When you’ve finished your design, you may want to do what many copywriters do—start over and choose a completely different style or approach. Keep producing new ways to do the layout until you’ve run out of ideas. Then go back and look critically at what you’ve created. Decide which one is best or combine the best parts of two or three. Then submit a single ad that represents your best effort.

Sample Solution

harles was born to Henri and Jeanne de Gaulle in 1890, one of five children. Prior to their marriage Henri (Charles father) served as a lieutenant in the Franco-Prussian war, some 20 years prior to Charles being born. Henri was wounded during one of the skirmishes and was forced to leave the Army, something he dearly cherished and was proud to be part of . Henri’s service shaped his parenting. Henri and Jeanne bought up the family to look back at the old France monarchy, which they referred to as the real nation. Charles de Gaulle’s described his father as a “thoughtful, cultivated, traditional man” imbued with a feeling for the dignity of France” . These characteristics stood out in de Gaulle, in particular, his passion and patriotism for France and its people. De Gaulle saw active service in both WWs. He had an unsettled start to his military career and was found to be socially awkward. However, de Gaulle’s ability to think strategically at an early stage in his career was seen as a threat by some senior members in his chain of command. This ability was one of his key traits that aided in his success as a military and political leader, together with his intellect the military character was quickly formed. It was not at all a comfortable character. His corners were never rubbed off. He acquired a great ability to express himself in writing, or in speeches or monologues to a response or for that matter an unresponsive audience . He utilised this ability to communicate his vision to the French public from the UK over radio broadcasting as the leader of the Free French Army. On the 18 June, 1940 de Gaulle flew to London to continue Frances struggle against the invading Germany. This was the start of his political career. He led the resistance for the Free French movement from the UK, against the will of the legal government of France. In the summer of 1944, de Gaulle entered Paris at the end of the War as the commander of the Free French forces. He was appointed the President of France for a short period, where he retired in 1946. Charles de Gaulle was invited back to power in 1958 to solve the pro
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