Create and submit one strategy for Southwest Airlines in any of the four quadrants available to you by telling us;
What factors are you matching using the (Sx, Sx, Sx: Ox) typology (see the TOWS Matrix document for a more detailed explanation).
What type of strategy is it that you are recommending (from the Strategic Options handout)
Give the strategy a title like “Project: Somesuch” or “Operation Instant Classic”
Describe your strategy and tell me why your strategy makes sense for Southwest.
Basically what I am asking for it that you create and present a strategy for Southwest that makes sense for the firm given the information in the document.
- Comment on the strategies presented by two of your fellow students. Can their strategy be made better? Does a better choice exist?