Superior Essay Writers | Sports and Entertainment Promotion

Sports and Entertainment Promotion

Read Chapter Chapter 9: Sports and Entertainment Promotion and Chapter 10: Promotion Planning.This assignment will focus on the differences in the marketing techniques used for Men’s and Women’s Athletic programs. Some of the techniques used are either dated or appear to have little effort invested into promoting the team. Thoroughly answer each question below. Please adhere to the minimum word count and everything MUST BE IN YOUR OWN WORDS. WIKIPEDIA and Sports Blogs are NOT reliable sources. If any of the short answer response is not in your own words then, the GRADE FOR THE ENTIRE ASSIGNMENT WILL RESULT IN 0%.
Question 1
1) Select a Women’s Sports Program at a University or a Professional Women’s Sports team and evaluate the promotional mix used to market their program.
In your own words and minimum of 200 words, do you believe the proper blend of promotional tools are being used? Why or why not? Thoroughly explain.
Include information about the promotional mix used to market the programs. (Include link to the team’s webpage for full credit consideration)
Question 2
2) After evaluating the Women’s Sports program that you’ve selected in Question #1, in a minimum of 150 words, explain what could be done differently to make the promotional plan more effective? What would you add or delete? Thoroughly explain and provide an example
Question 3
3) in this exercise, I would like for you to think about your favorite sports organization. Then search the website of your favorite sports organization. In a
minimum of 200 words answer the following questions.
a) Describe the layout of the organization’s webpage. Is it fun? Easy to read? Does it keep you engaged? What about the colors on their webpage? Include substantial information.
b) List the various product components that you find on the website (discuss 5 items). Are sponsors and partnerships involved? Elaborate.
c) Discuss how the team uses branding and different products to promote the team. For example, toys and novelties. Discuss how these products help promote the team.

Sample Solution

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