Starbucks case study

Case Study: Refer to the Starbucks case study - pictures attached in the additional materials upload

1. What are some of the challenges associated with Starbucks’ aggressive international growth strategy? Starbucks is ubiquitous, with locations in large cities, universities, airports, and across the globe.
2. Could an unanticipated change in coffee consumption patterns disrupt Starbucks in the same way it paved the way for the company’s growth in the 1980s and 1990s?
3. To what extent do lower-priced competitors like McDonald’s and Dunkin threaten Starbucks’ premium-priced coffee?

Sample Solution