Strategic Management

You will use the various analytical tools presented in the class to provide a SWOT (strengths, weaknesses, opportunities, threats) analysis for a company with which you are familiar and have not previously performed analysis on such as a competitor of your current employer. Once the SWOT analysis has been generated, you will discuss how this information might be used in terms of making strategic decisions for the company. You will also discuss what makes a strategy either successful or unsuccessful and how the SWOT analysis can affect the overall success or failure of the strategy. Finally, you will use your analysis to create a business strategy for the company.

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