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STRATEGIC MARKETING PLAN

Describe the new product or service.
Discuss the qualities that make this product/service new to the marketplace and the rationale for your decision to pursue the concept. Be sure to pick a product or service that is ready to market. If you are developing a new product, assume that the development phase is over and you are ready to launch the product into the marketplace.

OBJECTIVES/MISSION STATEMENT

Create a Mission Statement. State your short-term MARKETING objectives (one year). Assume that the product/service is ready to launch at the beginning of the year (planning and testing have been completed).

Marketing objectives include goals for sales, profits, market share (as examples)
Objectives need to be quantifiable. Use the SMART acronym—simple, measurable, achievable, relevant, and time-specific—in formulating your objectives. An objective with a 100% goal is not acceptable
TARGET MARKET

Identify your target market. Provide a specific demographic profile and rationale for this decision. Another source that may help you: The US Census Bureau’s American Fact Finder. Consider the size of the market and its purchasing power. Research is required to back-up your selection and to provide statistics to show that it is a viable market.

Sample Solution

conomic growth does not take into account the external costs of an economy such as the depletion of natural resources which leads to pollution, diseases and congestion. Development is concerned with sustainability, ie, it meets the needs of the present without compromising future needs. These environmental affects have increased pressure on the Governements in general and have a become a massive problem for them due to global warming. The New York Times in 2007 published an article named , ” As China Roars, Pollution Reaches Deadly Extremes” in which is stated the pollution crisis in China . http://www.nytimes.com/2007/08/26/world/asia/26china.html . Economic Growth also does not also take the size of the informal economy into account. This informal economy also known as the black economy is an unrecorded economic activity.Development lessens people from low standards of living into proper employment with suitable shelter. Economic growth is essential but is not a sufficient condition of economic development Economic development refers to social and technological progress. It shows change in the way goods and services are produced but on the other hand economic growth only indicates an increase in significant output, it may or may not involve development. Local and provincial governments in China were allowed to establish andoperate various enterprises on market principles, without interference from the central government. In addition, foreign direct investment (FDI) in China brought with it new technology and processes that boosted efficiency.Economic development involves improvements in a variety of indicators such as literacy rates, life expectancy, and poverty rates but econommic growth does not take into account other aspects such as leisure time, environmental quality, freedom, or social justice.A country’s econo
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