Strategic thinking, framing and re framing

Chapter 14 takes a dramaturgical perspective. In it, the authors view organizations as akin to theater companies that seek to please by staging the dramas their audiences expect. Many activities and processes in organizations – such as evaluation and strategic planning – rarely achieve supposed goals yet are remarkably persistent because they project vital messages that audiences want to hear.” Discuss ways that framing and reframing can help organizations realize those goals.

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