SWOT Analysis
Using the organization selected in Week 1, review its corporate website and at least 2 other sources of information on the organization, including information on market trends.
Complete a SWOT analysis for your chosen company using the provided SWOT Analysis Template (attached).
Write a 525- to 700-word summary of your findings on the SWOT Analysis template. Use information from the SWOT analysis as well as what you have learned about your business’s structure, culture, and interrelationships to write the summary. Your summary should:
Explain how you would match the business’s strengths to its opportunities.
Analyze how you would convert the business’s weaknesses into strengths.
Explain the actions the business needs to take to advance its goals and/or expand its competitive advantage.
Analyze interrelationships among distinct functional areas of the organization and how it may affect your SWOT analysis.
Sample Solution
Strengths:
1. Experienced and passionate leadership team
2. Innovative products and services
3. Strong financial position with adequate liquidity
4. Established presence in the global market
5. Diversified customer base and client portfolio
6. Robust processes for research & development, production, marketing, distribution & logistics
Weaknesses:
1. Lack of proper brand recognition in certain markets
2. Over reliance on a few key customers/partners
3. Underinvestment in technology and software solutions
Opportunities:
1. Expansion into new geographic territories or product categories
2. Acquisition of complementary businesses to strengthen core capabilities
3 Increase investment in R&D to create new products or develop existing ones further