Video Review

View the videos below and answer the following questions – Connecting discussion points to the videos or our text (with page numbers and quotes using APA

style) will be needed to earn full credit for this assignment.

What three companies or brands could you not live without? (Pick examples which are not Apple, Amazon or Costco) Explain why you selected those three and what

marketing concepts or methods prompted you to try, or continue to use, the product or service? What are possible substitute options for those companies or

brands you choose?

Take one of your examples from above and apply the marketing mix concept. Explain how EACH of the four P’s is or can be used to influence demand for a

specific product or service offered. How marketing growth strategies might be used by your example.

How does COVID-19 impact the marketing world as you know it? What strategies might work best in this new environment (back these up with textbook materials)?

Discuss and apply the impact of TWO concepts from EACH of the videos below on your own marketing experiences. How would you apply these concepts in your own

life?

What are the key takeawaysyou?

Sample Solution

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