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Writing a memorandum

A recent survey was taken among employees at Life Science Nutraceuticals, Inc. (LSN). The results were alarming, as it appeared the leadership has been less effective than in the past. Some of the common complaints seemed to focus on the lack of vision, a breakdown in communication, and a lack of connection with staff.

You have read the results and as a senior leadership Consultant to LSN’s CEO, you completely agree with employees. Leadership is the cornerstone to success in any organization and to permit poor leadership can only spell trouble. It occurred to you that the place to start change was staring you in the face – the new management hires planned for Warehouse Operations in Las Vegas and Miami. Mumbling to yourself “but what do I want them to look like?” you decide that you must write a memo to CEO, Alexandria Marvel to make sure the “right” characteristics of a leader are asked for in the soon-to-be-released job description. Scrambling around on the desk, you find the old job announcement so that you can make some changes. It reads, “LSN is looking for experienced warehouse managers who have a high task focus to keep the distribution speed high and shipping costs low. Managers must be able to instruct employees to keep distribution, packing, and shipping moving smoothly and efficiently. Managers must be someone who can handle a fast-paced environment, able to meet deadlines, task-focused, personally driven, and results-oriented. It is necessary for the manager to be goal-oriented and adhere strictly to policy to succeed in the department.”


You will act as a senior-level leadership Consultant to the CEO of LSN. You will write a memorandum to CEO, Alexandria Marvel. In writing the memorandum, use only the course material from week 1, and, as necessary or desired, you may also use course material from week 2. Reading the Company Profile provided will provide a context for why contemporary leadership skills are so important to LSN.

Your memo will address the following specific issues to CEO Marvel.

Explain how the existing job announcement for new hires was effective in the past based on the theories and view of leadership through the 1990s. Be specific using examples from course materials and the existing job announcement.
Explain why the existing job announcement is no longer able to meet the needs of today’s leaders. Support your explanation with examples of the language changes you would recommend to update the job announcement to be consistent with today’s desired leadership characteristics.
Explain the differences between management and leadership and why it is important for LSN to understand the distinction.
Memorandum Set Up

Sample Solution

Errand one Think about the meanings of Marketing given by the Chartered Institute of Marketing, the American Marketing Association and one other meaning of your decision. American Marketing Association (AMA) characterize showcasing as "the action, set of organizations, and procedures for making, conveying, conveying, and trading contributions that have an incentive for clients, customers, accomplices, and society on the loose. As indicated by American advertising Association (AMA) showcasing is a key factor of a business. AMA raise standard in advertising as, they need well to employ the correct ability in this field of business. Contract individuals who knows or kinfolk to master showcasing industry patterns. AMA needs to put togather a choice showcasing group. Along these lines, they can get business and satisfy clients needs effectivly. The Chartered Institute of Marketing (CIM) characterize showcasing as "The administration procedure in charge of distinguishing, envisioning and fulfilling client prerequisites beneficially." CIM demonstrates that promoting is an administrative procedure it is a key actuality to convey benefit to the business. Distinguish the client accurately, energize them and fulfill coustomer, accordingly benefit will pursue naturally. As indicated by Marks and Spencer (M&S) Marketing is "understanding the focused commercial center we work in, just as working intimately with providers and item groups. All with the point of giving clients fabulous decisions and extraordinary esteem." To present the M&S brand and speak with the client and to comprehend the requests promoting assumes a critical job in the business. Undertaking two Utilizing Primark for instance, portray how showcase situated they are regarding their Mission Statement/Main Objectives, Customer Communications and other important attributes. A market economy is an economy dependent on work in which the costs of items and administrations are resolved in a free value framework and set by free market activity. June 1969, the first Penneys store opened in Mary Street, Dublin. Inside a year, four additional stores opened in the Greater Dublin zone. In 1971, the main expansive store opened outside the Dublin in Cork and before that year's over 11 additional stores were opened in Ireland and one in Northern Ireland. By 1973, the quantity of stores achieved 18 in Ireland and Primark started exchanging Great Britain with four away stores. In the following year Primark opened the primary UK High Street stores in Derby and Bristol. In the following ten years, 18 stores were included the UK and nine in Ireland, which acquire the quantity of stores the UK and Ireland to 22 each. The statement of purpose of Primark is: "We mean to make our representatives, providers and nearby and more extensive networks some portion of our prosperity by working with them all around we can." As per Primark this implies: workers have meet open doors dependent on legitimacy providers are dealt with decently neighborhood networks are regarded and upheld by Primark the organization pays attention to its ecological obligations As Primark is a universal business with a worldwide inventory network Primark acknowledge that they have an obligation to exchange morally. This incorporates Primark providers satisfy their qualities and carry on also towards the workers. Primark have in excess of 400 providers in more than 16 nations. They purchase in exceptionally substantial volumes and mean to fabricate long haul associations with providers and increase trust. Primark legitimately adds to the work of in excess of 700,000 laborers over the mainlands. As indicated by Primark: "Primark is focused on giving the most ideal incentive to our clients, however not to the detriment of the general population who make our items." In Primark work, there is no constrained, reinforced or automatic jail work. Managers are not required to hold up "stores" or their character papers and can leave whenever their work after sensible notice. Primark give an open demeanor towards the exercises of worker's guilds and their authoritative exercises. Bosses get standard and recorded wellbeing and security preparing, and preparing rehash for new or rejoined laborers. As come to condition there is no youngster work in Primark. Primark is an individual from the Ethical Trading Initiative (ETI), a union of organizations, worker's guilds and intentional associations dealing with association to improve the lives of individuals working in worldwide supply chains. In India Primark works with a NGO called SAVE which help to comprehend and address the difficulties looked by specialists in the networks where Primark items are made. In China we are working with ICO, a non-benefit association, and are broadening our work with different partners. To, make nature solid and upbeat Primark continuously supplanting plastic bearer packs with the paper sacks. Paper packs are in vogue and reusable. Primark gave a lot of about the business and how they deal with there site, which is effectively assessable by any client. Items diverse sizes control is accessible on the site including distinctive brands availabilities. Clients can without much of a stretch hunt the store close to their place by the assistance of store locator accessible on the site. These all availabilities can make client or client to evaluate Primark all the more effectively and securely. Assignment three Clarify the different components of the advertising idea and how they apply to Primark. The advertising idea is the rationality that organizations/association use to examine the necessities of their clients and settle on choices to fulfill those requirements, as opposed to the challenge. Today most firms utilize the promoting idea. Components of Marketing Concepts: The Production Concept: The generation idea is a thought that a firm should concentrate on those items that it could deliver most effectively and that the making of a supply of minimal effort items would all by itself make the interest for the items. At the time, the creation idea worked genuinely well in light of the fact that the products that were delivered were generally those of fundamental need and there was a moderately abnormal state of unfulfilled interest. What ever organization produce in minimal effort and in huge amount was sold out productively. There weren't sufficient rivals in the market. Primark offer great quality design at low costs. Accomplishment of Primark depends on huge volumes, low imprint ups, and negligible publicizing. They are the lean business which reacts rapidly in the commercial center, great purchasing and phenomenal dissemination. The Sales Concept: As, large scale manufacturing become ordinary, rivalry expanded, and there is minimal unfulfilled interest. Firms/organizations practice the business idea (or selling idea), under which organizations produce the items, yet in addition attempt to persuade clients to purchase their items through publicizing and individual selling. The business idea gives little consideration to the item very if necessary; the objective just is to beat the challenge to the deal with little respect to consumer loyalty. The business idea is more probable rely upon the criticism from client and the closeout of the item is fall in the advancements. Primark utilize this system as, they produce wide scope of in market style garments. The nature of item as contrast with cost is extremely less. Primark do each kind of garments which is popular and in design. To contend the contenders Primark present new and new structure in the market at the low cost. The items and style they produce can be worn as causal and as on events. The Marketing Concept: Showcasing idea includes concentrating on client needs before building up the item. Acknowledging benefit by effectively fulfilling client needs over the long haul. Firms normally set up isolated showcasing divisions whose target it to fulfill client needs. Primark is constantly watched out for the consumer loyalty. Their items are great in quality and all the more requesting in light of the low cost. The matter of Primark dependably put client's needs before creating their items. Primark produce as indicated by the client's requests and needs. What individuals need to wear in day by day schedule and on events, Primark ensure that those requirements give to their clients at low cost. Assignment four Recognize and survey the advantages and expenses of a Marketing Approach and how you see Primark to have tended to this. Relationship showcasing is a procedure of making, keeping up and upgrading solid association with clients and different partners. Relationship advertising is increasingly centered around to building solid long haul association with clients. Relationship advertising is critical to fulfill and build up associations with clients and different gatherings so goals of the two gatherings can be met. It is progressively centered around client maintenance with very client administration and responsibility. Primark take great consideration of providers in any case and after that expect to grow long haul connections. Primark have in excess of 400 first level providers from where they purchase legitimately – under 2% in the UK or Ireland, while rest of creation happens abroad. Six out of 10 providers have been with Primark for 10 years or more. The common understanding that outcomes from connections is basic to having the capacity to offer an incentive in the market. Providers realize what business need regarding quality, item detail and lead times; and consequently they get strength, vast volume requests and installment inside 30 days. Undertaking five Distinguish and clarify full scale and miniaturized scale ecological elements which have impacted Primark's showcasing system. S.W.O.T represents Strengths, Weakness, Opportunities, Threats. SWOT is the main examination which manages both inward and outer components which may impact on business. SWOT examination will clarify the full scale and miniaturized scale ecological elements which have impacted Primark. Qualities: Primark has more than 161 stores found. Out of 161 stores 125 are found

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