Dissertation Proposal: Digital Transformation in the Hospitality Industry

Introduction

Digital transformation has become a critical driver of innovation and competitiveness in the hospitality industry, reshaping guest experiences and operational processes through the integration of information technologies. This dissertation proposal aims to assess the role and impact of information technologies on enhancing guest experience and operational efficiency within the hospitality sector. By leveraging secondary data sources, this study will explore the ways in which digital technologies have revolutionized service delivery, customer engagement, and business operations in hotels, restaurants, and other hospitality establishments.

Research Aim

The primary aim of this dissertation is to analyze the impact of digital transformation on the hospitality industry, focusing on how information technologies contribute to improving guest experience and operational efficiency. By synthesizing existing secondary data, this study seeks to provide insights into the opportunities and challenges associated with digital technologies in enhancing service quality, customer satisfaction, and organizational performance within the hospitality sector.

Research Objectives

1. To examine the current trends and technologies driving digital transformation in the hospitality industry.
2. To assess the role of information technologies in enhancing guest experience and satisfaction.
3. To evaluate the impact of digital tools on operational efficiency and resource management in hospitality establishments.
4. To identify best practices and success factors for implementing digital initiatives in the hospitality sector.
5. To provide recommendations for leveraging information technologies to achieve competitive advantage in the hospitality industry.

Research Questions

1. What are the key drivers of digital transformation in the hospitality industry?
2. How do information technologies influence guest experience and satisfaction in hospitality establishments?
3. What are the implications of digital tools on operational efficiency and resource optimization in the hospitality sector?
4. What best practices should hospitality organizations adopt to successfully implement digital initiatives?
5. How can information technologies be leveraged to enhance competitive advantage and market positioning in the hospitality industry?

Research Philosophy and Paradigm

The chosen research philosophy for this study is interpretivism, which emphasizes understanding social phenomena through subjective meanings and interpretations. Drawing on this philosophy, the research paradigm adopted is constructivism, which acknowledges that knowledge is constructed through interactions between researchers and participants. By embracing interpretivism and constructivism, this study will explore how stakeholders perceive and experience the role of information technologies in shaping guest experiences and operational practices within the hospitality industry.

Conclusion

In conclusion, this dissertation proposal outlines a research endeavor that aims to investigate the impact of digital transformation on the hospitality industry, with a specific focus on enhancing guest experience and operational efficiency through information technologies. By utilizing secondary data sources and adopting an interpretivist research philosophy, this study seeks to contribute valuable insights into the opportunities, challenges, and best practices associated with digital initiatives in the hospitality sector. Through a comprehensive analysis of existing literature and data, this research endeavor aims to generate actionable recommendations for hospitality organizations looking to leverage digital technologies for sustainable growth and competitive advantage.